Formerly known as Microsoft Online (MSN China), Westwin has been providing over 2,000 domestic enterprises with advanced online advertising solutions since 2005. Bing Ads, as our core business, has helped famous Chinese brands, including Alibaba, JD, Air China, C-trip and so on, to gain success abroad. In August 2016, to meet the rapidly changing of China market, Microsoft vend MSN China to Westwin.
Our mission is to introduce Chinese enterprises to the global market, and meanwhile, to connect overseas brands with millions of Chinese people. Therefore, besides optimizing the solutions of Bing Ads, we are now developing the business of ‘Smart Ads’based on DSP. In addition, by cooperating with first-tier search engines and social media platforms in China, our ‘Ads to China’ business is providing digital marketing strategies and solutions for foreign advertisers who are aiming at the huge market in China.
March 21st, Westwin attended SMX WEST, a high-level conference of American search industry. Internet giants including Microsoft and Google, corporate media buying decision makers and American advertisers were presented during SMX West. Ms. Lu Jin, an overseas marketing manager of Westwin, delivered a keynote speech and shared the status and strategy of China's digital marketing.
Bing Ads attended the 2017 Cifnews (Shanghai) Cross-Border Ecommerce Exhibition as Cifnews’ yearly partner. Mr. Liao Honghuan ,the Sales Manager of the South Channel of Bing Ads, delivered a keynote speech and shared the latest global data of Bing to the participants.
Microsoft recently announced the divestment of its MSN China to Westwin Technology, a company co-founded by Liu Zhenyu, who formerly held the position of General Manager in MSN China. In close cooperation with Microsoft, Westwin will optimize its search advertising, to insure the continuity of its core business and its collaboration with the strategic partners.