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Formerly known as Microsoft Online (MSN China), Westwin has been providing over 6,000 domestic enterprises with advanced online advertising solutions since 2005. Leveraging Bing Ads, we have helped leading Chinese companies such as Alibaba, JD.com. Air China, and Ctrip achieve success abroad. In August 2016, to meet the rapidly changing of China market, Microsoft vend MSN China to Westwin.

Westwin is a leading marketing consulting firm that focuses on cross-border business. We provide branding strategies and digital marketing solutions to help clients achieve success in China and around the world.
Westwin is certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo and more major digital platforms in China. With years of experience in cross border business and partnership growth, we are equipped with the knowledge and expertise to take your business to the next level in overseas markets.

Bing Ads shares successful cases on CCEE 2018 Hang Zhou Stop

Bing Ads attended 2018 CCEE (Zhejiang) held by Cifnews during Jun 12-13. This is the fourth time that Bing Ads attends this cross-border gala series as a strategic partner of Cifnews. Professional sales and account managers from Bing Ads on site attracted hundreds of audience who came to consult on cross-border marketing.

LondonShanghai
Business Development Manager (Digital Advertising)
Account Manager LeaderBrand ConsultantSenior Advertising Sales ManagerOverseas Account ManagerEnglish Content Writer

Business Development Manager (Digital Advertising)Search1London 

Responsibilities

  • Pitch Europe advertisers advertising in China.
  • Establish and develop relationships with agencies in Europe.
  • Identify sales leads, manage pipelines and acquire new advertisers.

Requirements

  • 3 to 5+ years of digital advertising, online marketing, online ad sales.
  • Fluent in English speaking and writing.
  • Experience in developing agency businesses is preferred.
  • Advertising sales experience is preferred.

Account Manager LeaderSearch1Shanghai 

Responsibilities:

  • Communicate with KA clients for advertising goals and requirements, help advertisers build and execute PPC and social campaigns on platforms like Baidu, 360, Weibo, TenCent
  • Develop and maintain excellent working relationships with KA clients
  • Manage Account service team, build up competitive China digital marketing full service capabilities
  • Working with sales team to provide a satisfied customer service
  • Help team members to increase digital marketing skills and account management skills and attitude

Requirements:

  • 5+ years of digital marketing experience, especially China search engine and social media marketing
  • Minimum of 3 years hands on experience managing PPC campaigns
  • 2+ years team management experience
  • Speak and write English fluently
  • Excellent business sense, problem solving, project management and analytical skills
  • 4A working experience is preferred

Brand ConsultantSearch1Shanghai 

Responsibilities:

  • Craft branding and marketing strategies that closely reflects clients’ business plan; develop marketing tactics on client’s social media, integrated communication campaign, media plan, etc. have the ability to schematize and execute projects, efficiently cooperating with relevant marketing functions
  • Conduct brand equity and post-marketing campaign analysis
  • Be responsible of problem recognition, issue investigation, interpreting, reporting, and generating of powerful insights for consultancy
  • Communicate consulting outcome effectively to the internal team to ensure a smooth delivery of project
  • Conduct high quality and actionable market research when it is required
  • Pitching our consulting output to clients professionally
  • Actively learn about our clients and its industry to generate insights that will be highly applicable for marketing strategy and tactics
  • Work alongside with the digital strategist to translate project requirement into actionable plans
  • Ensuring overall quality of project output is always the highest standard

Requirements:

  • Rich experience in account management and marketing management
  • Ability to make targeted analysis on complex client contexts and provide solutions
  • Sound experience in professional data (customer segmentation, customer differentiation, etc.) analytics
  • Ability to efficiently communicate with management levels at a client, understand client needs and provide proper advice
  • A high achiever in academic studies who have gained a Bachelor or Master of marketing related disciplines overseas
  • At least 2-3 years of professional experience in branding or marketing role in digital setting
  • Previous experience in branding & marketing consultancy in which having served ecommerce fashion, consumer electronics, home wear, etc industry is a plus
  • High presentation skill in both Chinese and English to client and briefing to team members and vendors
  • A strategic and creative thinker
  • Fluency in English with curiosity and strong understanding of overseas culture
  • Being a self-starter with strong multi-tasking and organisational ability
  • A team player who can hustle and delivery tasks within a lean team environment
  • Agile, energetic, positive, professional at work and fun to work with

Senior Advertising Sales ManagerSearch1Shanghai 

Responsibilities:

  • Pitch overseas brands and companies with digital marketing opportunity in China
  • Establish and develop relationships with China advertising agency
  • Identify sales leads, manage sales pipelines and acquire new advertisers directly or through agency resources
  • Achieve yearly sales quota with sales team
  • Grow with the team to become the most professional cross-border digital marketing team

Requirements:

  • Sales working experience in digital marketing/online marketing is preferred
  • Local or U.S. agency resources is preferred
  • Speak and write English fluently and idiomatically

Overseas Account ManagerSearch1Shanghai 

Responsibilities:

  • Be the daily contact point between clients and the internal team
  • Project managing tasks produced by the internal team from web(UX), social media campaign (Facebook, Instragram, Youtube), newsletter, content to print
  • Contribute significantly to ideation of client’s pitch
  • Ensuring all deadlines are met and that project output is always the highest standard while aligning with client’s digital strategy
  • Take the initiative to analyse quality of online campaigns and propose for enhancement that will generate stronger impact
  • Work alongside with the digital strategist to translate project requirement into actionable plans
  • Actively learn about our clients and its industry to generate insights that will be highly applicable for marketing strategy and tactics
  • Be responsible for managing resources and controlling change requests and status reporting

Requirements:

  • At least 3 years of digital marketing professional experience in agency setting
  • Previous experience in ecommerce serving fashion, consumer electronics, homewear, etc industry is a plus
  • Minimum of a bachelor’s degree obtained
  • Strong research skill is required
  • Basic knowledge of creative suite
  • Strong at Word, Excel, Power Point and Keynotes
  • Have oversea experience in studying and living is preferred
  • Fluency in English with curiosity and strong understanding of overseas culture
  • Being a self-starter with strong multi-tasking and organisational ability
  • Agile, energetic, positive, professional at work and fun to work with

English Content WriterSearch1Shanghai 

Responsibilities:

  • Creative writing across web, social, events, public relation marketing
  • Contribute significantly to ideation of client’s brief and collaborate on overall content strategy managed by the outbound digital team
  • Provide high quality copy and guidance for our clients and the internal team
  • Working alongside with the digital strategist on content and review content output
  • Reviewing articles to ensure grammar/technical/cultural accuracy
  • Learning about our clients and taking the initiative to identify and propose new content direction
  • Produce insightful and unique creative content work that reflects digital marketing strategy and clients’ branding
  • Collaborate with other team members (digital channel, design, sales etc)

Requirements:

  • At least obtained a bachelor’s degree in English, Public Relations or Communications
  • 3 + years of professional writing experience
  • Experience writing for websites, social media engagement, PR release, email marketing
  • Working knowledge of how online content should be optimised for SEO is a plus
  • Quick at capturing product features and benefits, marketing objectives, and its competitive environment
  • Being a self-starter with good multi-tasking and organisational ability
  • Maintaining a consistent brand voice, standards and legal and compliance requirements
  • Strong ability to capture content insights through research and delivery meaningful stories
  • Able to work individually as well as collaborating in a team
  • Energetic, positive, professional at work and fun to work with
  • Excellent communication and presentation skills
  • Native English speaker is a must