Formerly known as Microsoft Online (MSN China), Westwin has been providing over 6,000 domestic enterprises with advanced online advertising solutions since 2005. Leveraging Bing Ads, we have helped leading Chinese companies such as Alibaba, JD.com. Air China, and Ctrip achieve success abroad. In August 2016, to meet the rapidly changing of China market, Microsoft vend MSN China to Westwin.
Westwin is a leading marketing consulting firm that focuses on cross-border business. We provide branding strategies and digital marketing solutions to help clients achieve success in China and around the world.
Westwin is certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo and more major digital platforms in China. With years of experience in cross border business and partnership growth, we are equipped with the knowledge and expertise to take your business to the next level in overseas markets.
The '2018 report on Cross-border Consumption of Chinese Consumers' examines consumption behaviours in three segments of cross-border consumers: domestic online shoppers, international travellers, and overseas residents. Co-produced with a leading independent third-party research firm, the report gives a unique and interesting insight across three categories of Chinese consumer. More than 240 overseas media covered this report.
Bing Ads attended 2018 CCEE (Zhejiang) held by Cifnews during Jun 12-13. This is the fourth time that Bing Ads attends this cross-border gala series as a strategic partner of Cifnews. Professional sales and account managers from Bing Ads on site attracted hundreds of audience who came to consult on cross-border marketing.
Westwin was proud to team up with 360 Search to share social marketing insights to Hong Kong entrepreneurs.
During the presentation titled "Best Practices to Attract Chinese Tourists via Social Media", Lu Jin, BD manager of Westwin introduced WeChat and Weibo, two of the most popular social platforms. Lu also shared successful stories that how Hong Kong business benefits from China social marketing.
Bing Ads attended‘2018 Cifnews Appreciation Conference’in Shenzhen on Jan 11th, and was awarded as‘2017 Best Crossborder Service Provider’. Ms. Ying Li, Sales Director of South China, accepted the award on behalf of Bing and shared the development of search ads in an interview. A presentation on the features of Bing users was given by Mr. Honghuan Liao, Sales Manager of South China.
2017 is Westwin’s first year to become Sina Weibo’s official agency and here comes the good news: Westwin has been awarded the “2017 Most Potential Award” by Sina Weibo during 2017 Weibo Overseas Agency Summary Conference.
Weibo’s top executives were present at conference and shared the growth insights Weibo in 2017: With 80% of its total revenue coming from online advertisements, Weibo’s net income doubled over 2016 and will remain t be one of the most popular social media platform in China.
2017 Bing Partner Summit ‘Bing Bali Bang Bang’ was held in Club Med Bali during Nov 14th-18th. Over 40 members from Bing Sales team and premier partners of Bing Ads enjoyed this big party consisted of business communication, fun activities, exciting rafting, relaxing spa and a fancy banquet.
On October 19, Westwin attended “Find Your Search Engine Marketing Strategy in China” event hosted by AmCham China. Yujun Shao, Senior Account Manager of Westwin delivered the keynote speech, sharing best strategies and practices in China search engine marketing.
Anderson Liu, CEO of Westwin, attended ROI Festival as a keynote speaker on Oct. 18th. Beginning with the opening of Silicon Valley, Anderson shared the history, development, mission and vision with the audience, which aroused a heated discussion.
As the last stop of the CCEE series in 2017, CCEE Xiamen came to a close on Sept. 28th. During the 3-day conference, Bing Ads communicated with other industry giants, and shared its insights into cross-border business via speech, live streaming and interviews.
On March 21, 2017, Westwin attended SMX West, America’s leading search engine marketing conference. Leading Internet giants such as Microsoft and Google, along with key media and advertisers also made their appearance. Ms. Lu Jin shared her perspective of the China’s digital marketing landscape and key strategies.
Bing Ads attended the 2017 Cifnews (Shanghai) Cross-Border Ecommerce Exhibition as Cifnews’ yearly partner. Mr. Liao Honghuan ,the Sales Manager of the South Channel of Bing Ads, delivered a keynote speech and shared the latest global data of Bing to the participants.
Microsoft recently announced the divestment of its MSN China to Westwin Technology, a company co-founded by Liu Zhenyu, who formerly held the position of General Manager in MSN China. In close cooperation with Microsoft, Westwin will optimize its search advertising, to insure the continuity of its core business and its collaboration with the strategic partners.