Formerly known as Microsoft Online (MSN China), Westwin has been providing over 6,000 domestic enterprises with advanced online advertising solutions since 2005. Leveraging Bing Ads, we have helped leading Chinese companies such as Alibaba, JD.com. Air China, and Ctrip achieve success abroad. In August 2016, to meet the rapidly changing of China market.
Our mission is to introduce Chinese enterprises to international markets and connect overseas brands to Chinese audiences. In addition to providing domestic advertising solutions through Bing Ads, we are now deploying ‘Smart Ads’ solutions through demand side platforms (DSP). We also work premier search, communications, and media platforms in China to bring digital marketing strategies and solutions for advertisers interested in accessing the China market through our ‘Ads to China’ business.
On October 19, Westwin attended “Find Your Search Engine Marketing Strategy in China” event hosted by AmCham China. Yujun Shao, Senior Account Manager of Westwin delivered the keynote speech, sharing best strategies and practices in China search engine marketing.
Anderson Liu, CEO of Westwin, attended ROI Festival as a keynote speaker on Oct. 18th. Beginning with the opening of Silicon Valley, Anderson shared the history, development, mission and vision with the audience, which aroused a heated discussion.
As the last stop of the CCEE series in 2017, CCEE Xiamen came to a close on Sept. 28th. During the 3-day conference, Bing Ads communicated with other industry giants, and shared its insights into cross-border business via speech, live streaming and interviews.
On March 21, 2017, Westwin attended SMX West, America’s leading search engine marketing conference. Leading Internet giants such as Microsoft and Google, along with key media and advertisers also made their appearance. Ms. Lu Jin shared her perspective of the China’s digital marketing landscape and key strategies.
Bing Ads attended the 2017 Cifnews (Shanghai) Cross-Border Ecommerce Exhibition as Cifnews’ yearly partner. Mr. Liao Honghuan ,the Sales Manager of the South Channel of Bing Ads, delivered a keynote speech and shared the latest global data of Bing to the participants.
Microsoft recently announced the divestment of its MSN China to Westwin Technology, a company co-founded by Liu Zhenyu, who formerly held the position of General Manager in MSN China. In close cooperation with Microsoft, Westwin will optimize its search advertising, to insure the continuity of its core business and its collaboration with the strategic partners.